IFA members work and operate in territories they know and understand. They operate as entrepreneurs to satisfy their customers needs. They decide locally their own strategy. Their stocking requirement, their staffing levels and their pricing policy are decided by the local management team. They are close to their customers and survive by satisfying their needs. Their choice of being a member of the IFA illustrates their willingness to learn and review their activities by reference to other businesses with similar ambitions. IFA members are determined and capable in the operation of their chosen vocation.